What is Web Analytics?

Web analytics is the process of collecting, measuring, analyzing, and reporting data related to user interactions with a website.

The goal is to understand and optimize web usage, providing valuable insights that inform strategic decision-making. Through the examination of user behavior, preferences, and performance metrics, web analytics empowers businesses to enhance their online presence, user experience, and overall digital strategy.

Overall Approach 

continuous improvement
Setting Business Goals
Collecting Data
Processing Data
Reporting Data
Developing an Online Strategy
Experimenting